In 2015, Erin Springer was working as an Account Executive, and pregnant with her first child. When her son "Finn the Fighter" was born 12 weeks premature, Erin and her husband spent 84 days at Children's Hospital in Minneapolis. When Finn finally came home they decided it was best for Erin to leave her career and become a stay at home mom. It was always her dream to be a mom and run her own business. It was her husband that encouraged her to follow her dreams and start her company.
She quickly found that being a mom isn’t always a glamorous job, and wanted to create a line that is comfy, functional, washable, yet made you feel cute. She wanted to create clothing that can be paired with your yoga pants on the way to the gym, or dressed up for a night out. All of her designs are based on messages that she would like to put out into the world. They may be funny, encouraging or Biblical but they will always come from a place of faith and positivity, aiming to inspire and spread love.
Erin lives in Minneapolis with her husband and son Finn, who is now a happy healthy rambunctious toddler.